Notícias shoppings



Campanha do Shopping Boa Vista aposta na positividade



10 maio 2018


Uma nova campanha institucional do Shopping Boa Vista foge do lugar comum e não mostra imagens internas do mall. Além disso, traz na sua narrativa a “fórmula da positividade”, fortalecendo o conceito “fique no azul”. Cada comercial conta histórias que somam alegrias, multiplicam sonhos, diminuem distâncias, elevam o alto astral e no final o resultado sempre “fica no azul”.

Para valorizar cada momento especial entre as pessoas, os filmes foram produzidos e rodados em planos sequência e em slow motion. Uma técnica arrojada, que exigiu muito planejamento, mas que trouxe uma linguagem dinâmica e um resultado estético simples e surpreendente. Desde a primeira cena até assinatura do filme.

A campanha conta com filmes para TV e internet, comerciais de rádio, mídia out of home, peças para o mall do shopping e para redes sociais.

Ficha Técnica Campanha SBV 2018

Cliente: Shopping Boa Vista

Agência: Martpet

Diretor de Criação: Diego Curvêlo e Edison Martins

Diretor de Arte: Gustavo Fonseca e Guilherme Rocha

Foto: divulgação

Redator: Peu Souza e Diego Curvêlo

Atendimento: Taciana Antunes

Produção: Sandra Torreão

Mídia: Ítalo Ferreira

Produtora de vídeo: VDG Produções

Produtora de áudio: Onomatopéia Ideias Sonoras

Aprovação: Tarcia Galvão e José Luiz Muniz

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    08 maio 2018

    Dos dias 8 a 27 de maio, o Paço Alfândega receberá a terceira ediçã...

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home
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public_html
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index.php
 
|--------------------------------------------------------------------------
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REQUEST_URI 
"/noticias/shoppings/2018/05/10/campanha-do-shopping-boa-vista-aposta-na-positividade?page=815"
REDIRECT_URL 
"/noticias/shoppings/2018/05/10/campanha-do-shopping-boa-vista-aposta-na-positividade"
REDIRECT_QUERY_STRING 
"page=815"
REDIRECT_REQUEST_METHOD 
"GET"
HTTPS 
"on"
REDIRECT_STATUS 
"200"
X_SPDY 
"HTTP2"
SSL_PROTOCOL 
"TLSv1.2"
SSL_CIPHER 
"ECDHE-RSA-AES256-GCM-SHA384"
SSL_CIPHER_USEKEYSIZE 
"256"
SSL_CIPHER_ALGKEYSIZE 
"256"
SCRIPT_FILENAME 
"/home/apescec/public_html/index.php"
QUERY_STRING 
"page=815"
SCRIPT_URI 
"https://www.apesce.com.br/noticias/shoppings/2018/05/10/campanha-do-shopping-boa-vista-aposta-na-positividade"
SCRIPT_URL 
"/noticias/shoppings/2018/05/10/campanha-do-shopping-boa-vista-aposta-na-positividade"
SCRIPT_NAME 
"/index.php"
SERVER_PROTOCOL 
"HTTP/1.1"
SERVER_SOFTWARE 
"LiteSpeed"
REQUEST_METHOD 
"GET"
X-LSCACHE 
"on"
PHP_SELF 
"/index.php"
REQUEST_TIME_FLOAT 
1776169079.7089
REQUEST_TIME 
1776169079
APP_NAME 
"Apesce - Associação Pernambucana de Shopping Centers"
APP_ENV 
"production"
APP_KEY 
"base64:NJDEO33FAEAoIFBJfAZNR5gXpoDER/40UiULhVW7vbU="
APP_DEBUG 
"true"
APP_URL 
"https://www.apesce.com.br"
LOG_CHANNEL 
"stack"
DB_CONNECTION 
"mysql"
DB_HOST 
"127.0.0.1"
DB_PORT 
"3306"
DB_DATABASE 
"apescec_new"
DB_USERNAME 
"apescec_site"
DB_PASSWORD 
"hvw1Ha/ActT7DTM="
BROADCAST_DRIVER 
"log"
CACHE_DRIVER 
"file"
SESSION_DRIVER 
"file"
SESSION_LIFETIME 
"120"
QUEUE_DRIVER 
"sync"
REDIS_HOST 
"127.0.0.1"
REDIS_PASSWORD 
"null"
REDIS_PORT 
"6379"
MAIL_DRIVER 
"smtp"
MAIL_HOST 
"br228.hostgator.com.br"
MAIL_PORT 
"465"
MAIL_USERNAME 
"no-reply@reisepacheco.adv.br"
MAIL_PASSWORD 
"123Mudar"
MAIL_ENCRYPTION 
"ssl"
MAIL_FROM_ADDRESS 
"no-reply@reisepacheco.adv.br"
MAIL_FROM_NAME 
"Reis & Pacheco Advogados"
PUSHER_APP_ID 
""
PUSHER_APP_KEY 
""
PUSHER_APP_SECRET 
""
PUSHER_APP_CLUSTER 
"mt1"
MIX_PUSHER_APP_KEY 
""
MIX_PUSHER_APP_CLUSTER 
"mt1"
SESSION_NAME 
"Apesce - Associação Pernambucana de Shopping Centers"
Key Value
PATH 
"/usr/local/bin:/bin:/usr/bin"
APP_NAME 
"Apesce - Associação Pernambucana de Shopping Centers"
APP_ENV 
"production"
APP_KEY 
"base64:NJDEO33FAEAoIFBJfAZNR5gXpoDER/40UiULhVW7vbU="
APP_DEBUG 
"true"
APP_URL 
"https://www.apesce.com.br"
LOG_CHANNEL 
"stack"
DB_CONNECTION 
"mysql"
DB_HOST 
"127.0.0.1"
DB_PORT 
"3306"
DB_DATABASE 
"apescec_new"
DB_USERNAME 
"apescec_site"
DB_PASSWORD 
"hvw1Ha/ActT7DTM="
BROADCAST_DRIVER 
"log"
CACHE_DRIVER 
"file"
SESSION_DRIVER 
"file"
SESSION_LIFETIME 
"120"
QUEUE_DRIVER 
"sync"
REDIS_HOST 
"127.0.0.1"
REDIS_PASSWORD 
"null"
REDIS_PORT 
"6379"
MAIL_DRIVER 
"smtp"
MAIL_HOST 
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MAIL_PORT 
"465"
MAIL_USERNAME 
"no-reply@reisepacheco.adv.br"
MAIL_PASSWORD 
"123Mudar"
MAIL_ENCRYPTION 
"ssl"
MAIL_FROM_ADDRESS 
"no-reply@reisepacheco.adv.br"
MAIL_FROM_NAME 
"Reis & Pacheco Advogados"
PUSHER_APP_ID 
""
PUSHER_APP_KEY 
""
PUSHER_APP_SECRET 
""
PUSHER_APP_CLUSTER 
"mt1"
MIX_PUSHER_APP_KEY 
""
MIX_PUSHER_APP_CLUSTER 
"mt1"
SESSION_NAME 
"Apesce - Associação Pernambucana de Shopping Centers"
0. Whoops\Handler\PrettyPageHandler